Custom Private Label Packaging: 4 Tips to Stand Out With Your Product

Brand marketing has become a totally different process these days compared to how it was decades ago. The resurgence of different services and platforms completely changed the marketing landscape and business have no choice but to adapt to ever changing marketing schemes. Industry giants are now disrupted by modern technologies and products that once dominated the industry are now shared with several small competitors. Everyone can work with white and private label manufacturers these days.

Despite the evolution of marketing and consumerism, one thing which hasn’t changed is the supermarket shelf. Even though e-commerce and online shopping severely changed the shopping landscape, traditional stores will not go out of style any time soon and still remains as the natural option for most consumers. There are items which you will only like to pick personally instead of purchasing them online–and that is at least partially influenced by the attractive custom product packaging.

Due to the stability of the supermarket shelf, custom packaging has stayed relevant as a major consideration with regards to marketing. If you want your product to easily catch the attention of consumers (also online!), then you need to have excellent custom product packaging and let your product standout in a crowded supermarket shelf. In this wiki article, we will help you how to differentiate your product through custom private label packaging.

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1. Be unique

You may have heard of this tip a hundred times before but it stays forever on this type of lists due to its effectiveness. Coming up with an original product is so hard these days since most product ideas have already been conceptualized. However, you can always choose to innovate and come out as different from other competitors with the packaging and marketing.

In the world of white label/private label manufacturing, it is inevitable to market a product which somehow resembles a fellow product in the market. The best way for you to set apart from competitors despite having similar products is through custom retail packaging. Take advantage of dynamic software applications and digital printing technology to come up with unique custom packaging for your products.

There are software programs out there which allows you to experiment on different styles, texts, patterns and themes in order to come up with a personalized packaging design perfect for your product. You do not have to settle with a standard or generic custom packaging design since these specialized software programs will allow you to personalize and efficiently experiment with custom packaging designs with less time or without superb graphic design skills.

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2. Do not be afraid to experiment or be out of the norm

Since your initial goal is to be unique in order to set your white/private label product apart from contemporaries, you should not stick to what tradition says. Never be afraid to experiment and come up with something weird yet different compared to other similar products of what you are trying to sell. You do not really have to overdo experimentation but by going for different materials, colors and finish can already get the job done when it comes to custom packaging experimentation.

For example, if you are trying to sell a soda or beverage product, you can expect your contemporaries to be using bright colors and wide fonts on their private label packaging to promote a refreshing or cool vibe. You can try doing the opposite instead in order to attract attention and provoke interest from potential customers. Imagine your product with dark aesthetics as a custom packaging design sitting alongside similar products with exactly the opposite custom retail packaging. Guess whose product will catch attention and stand out as a refreshing drink custom packaging-wise?

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3. Interact with customers through custom packaging

Allow your custom product packaging to tell a story and be creative enough to provoke interaction from customers. This factor will further improve customers’ purchasing experience and allow your brand to connect with them in an intimate manner. There are a lot of interactive custom packaging possibilities one can think of and you should not limit yourself with custom product packaging but you can also apply it on your custom product boxes.

The most common interactive custom private label packaging options are smart packaging, scannable packaging and AR packaging. You can also take advantage of these custom packaging options to guide your customers and introduce them to your website or mobile app once they scan your products. You can try to be informative and give health & safety tips in support of your product for this tip. Some brands also use games and other gimmicks simply to provoke interaction between their brand and the customers.

Also check out sustainable packaging options. This might be the thing that brings you closer to your customer and it’s a good thing to do anyway.

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4. Do not be too serious

Most of the time, custom private label packaging is only beneficial to your brand based on how it stores the product and most especially aesthetics. Other than that, it will be bound to the trash bin once the product is used or consumed. Try to have fun in creating your private label packaging and custom product boxes instead of treating them as simply garbage-bound. You can do this by thinking of a packaging option which can be reusable or be used for other purposes. This should be considered early on for your product development.

A good example for this has to be the custom packaging design for numerous potato chips in elongated tumblers. Even after eating all the potato chips, most customers do not throw away the tumblers since they can be used as containers, pencil cases or as a storage box. The marketing scheme lives on even after the product has been consumed through the custom packaging design which has been saved by the customer.

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Conclusion

It is often overlooked but custom private label packaging can sometimes serve as the make or break for a product to succeed. However, backing it up with actual product quality and functionality will complete the real deal. Following the tips mentioned above will definitely help differentiate your product from its contemporaries. The Amazon forum can also help here. You would not want your product to be one of the pack but rather stand out from the rest of the competition.

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The 9 Best Private Label Products to Sell in 2020

E-commerce has taken over the world in which starting your own e-commerce business is never a bad idea these days. People resort to online shopping instead of traditional ways as it provides more convenience and allows them to save gas expenses, time and effort. Simply by browsing the internet, you can easily purchase things you need and want. As a result, e-commerce businesses and online stores are trend that is not going away. Here are the 9 best private label products you should consider selling in 2020.

If you intend to start an e-commerce business, the first thing you have to think of is to establish a brand. Going the private labeling route has to be your first option if you want to promote original products out there in the market without needing a large budget. The idea is to sell something which you love and passionate about. Make sure that you compare and contact many white label manufacturers to see which ones have the best quality, price and are reliable. Working with a sourcing company is advisable if you lack the necessary experience or want to make sure you actually get the best product.

Top 10 Private Label Products

1. GPS Tracking Devices

Vehicles, mobile phones and even watches can be attached with GPS tracking devices. Due to its growing demand in the market today, it is ideal to contact private label manufacturers and be their exclusive distributor of GPS tracking devices.

2. Eco Bags

Consumers these days are easily enticed by products who are environment-friendly and has a good impact on mother nature. The advocacy to fight single-use plastics has given eco bags a big market as people now choose to go with recyclable bags instead of using plastic bags or cellophane. Even supermarkets and shopping malls have now started to adapt in eco bag usage which is why it makes sense to pick this product as your potential private label product to sell.

3. Vape Products and E-Cigars

Consumers have not only become sensitive to the environment but now cares more deeply with personal health. The cigarette industry faced a huge decline this year in the US as more people have now decided to quit smoking for health reasons. The growing amount of taxes imposed on luxury items such as alcohol and cigarettes makes the situation worse for the industry as well.

Due to this development, people resort e-cigarettes or vapes as their means to cope with their smoking habits and help them eventually quit smoking for good. The vape or e-cigarette has now grown to become an industry on its own with an expected market value of $40 billion USD by 2024. Vape products and e-cigars are definitely innovative private label products to sell online today. The current backlash against vape products is probably temporary.

4. Terrariums

Another product in support of the green lifestyle movement most people prefer and enjoy these days is the terrarium. Even though it is close to impossible to grow gardens in an urban setting, the terrarium is a product which allows you to grow plants inside the comforts of your own home. A terrarium is capable of holding multiple plants to have your own mini-garden indoors. This product comes in various sizes, styles and shapes which makes it a best private label product to opt for.

5. Smart Backpacks

Backpacks never run out of fashion and always marketable for people of all ages. With the fusion of advanced technology to our regular backpacks, the product known as smart backpack has become one of the trendy item in the market today. The smart backpack is much like your traditional backpack with add-ons such as expansion batteries and comes with USB ports perfect for the digital world. If you are thinking of private label products to sell in Amazon, the smart backpack is a smart choice.

6. LED Lights

Ever since LED lights were launched in the market, it easily paved the way for this product to dominate the lighting industry due to its energy-efficient advantages. LED lights are also designed to be more durable and safe to use compared to the usual incandescent light bulbs which makes the former an easy choice for consumers. Choosing LED lights as private label products to sell is favorable considering there are a lot of options which you can venture into with lighting systems.

7. Water Flasks

Much like eco bags, the demand for water flasks also spiked lately because of its environmental-friendly feature. As people continue to shy away from the use of plastic cups and purchasing bottled waters, the use of water flasks got more popular with a market of an estimated worth $10 billion USD by 2024. Private label manufacturers pick water flasks as a hot item in the market and you need to consider this as one of the best private label products out there.

8. Essential Oils

The beauty and cosmetics industry also have a product whose sales tremendously spiked lately; essential oils. These essential oils are popular because of their wide variety of uses. They are popularly used in the food industry and also utilized for aromatherapy and other therapeutic techniques. Essential oils are proven for numerous health benefits which is another reason why people love the product. If you are looking for a product to sell, then packaging essential oils as your private label product is a great option.

9. Mobile Phone and Gadgets Accessories

People nowadays are willing to spend extra on accessories for their mobile phones and electronic gadgets. If you try to visit malls and supermarkets, you’ll easily spot stores and booths selling these types of products. Private labeling these accessories is not hard to do since a lot of these accessories are simply generic products in the market and it would be easy to simply stamp your brand on them. Mobile phone and electronic gadget accessories is definitely a best private label product to go for.

Conclusion

These 9 best private label products to sell in 2020 are all sellable during this time. However, market prediction suggests they are not simply trendy items and the demand could be in a consistent high for at least 4 to 5 more years. The following products are safe choices for private labeling and it would be up to your marketing skills to turn these products into profits for your own pocket.

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Fourteenth Newsletter

Logo Placement Guide for Private & White Label Products

Private and white labeling are common practices in the manufacturing industry. More and more business owners and entrepreneurs resort to private/white labeling because it is a quick and cheap route to get started in product manufacturing business. Both private labeling and white labeling have their own set of advantages and disadvantages but they can be leveled out as long as the business is run and handled the right way. Good logo placement and design are crucial.

The toughest challenge with private and white label products is how to stand out in a tight and competitive industry. Since you know there are fellow business owners out there who market products which are same or close to what you are selling, it would be difficult to set yourself apart from the rest. Private and white label products most likely have the same level of quality, functionality and prices.

One of the most overlooked ways to get your private/white label product get noticed in the market is smart logo placement. Whether it is logo placement on the product itself or in the product’s packaging, it is instrumental to your product success. Your logo or product label design serves as the driving force for your company’s brand recognition. It does not only represent your company but also acts as a simple marketing tool on its own.

Product label designs or logos are designed to establish brand identity and help reinforce customer reception of the product. The logo design itself is more than just a graphic design as it is perfectly engineered to fit well with the company’s reputation, marketing, product lineup and brand identity. Aside from the design, logo placement is also very important and the advantages of having a great logo design can be eliminated once the logo is not placed the right way on the product or in its packaging design.

Make sure that you have your logo design files with spacing and exact colors lined out. You can look here at the university MIT and the logistics provider DHL how they put together some basic information on their logo placement.

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The Art of Logo Placement in Private/White Label Products

Traditionally speaking, it is best advised if custom label designs or logos are placed at the top of product packaging. Studies show companies who have their logos placed on top of their packaging designs have received favorable impressions from customers which helped establish their brand identity compared to other brands who chose to put their logos on other areas.

White label logo designs which are placed on top of the packaging shows power and dominance which makes logo placement on the bottom part or the sides inferior. Customers always prefer brands with a powerful effect in them and this can be addressed through right logo placement. It is natural for consumers to pick brands who has a strong effect on them compared to less powerful brands which could be marked off as a generic. Already check for the options during the supplier search and product development process.

Another good reason why private label logos must be placed on top of product packaging is excellent visibility. Customers always check out products from its top to the side and to the bottom which means if logo placement is on top the packaging then it would be the first thing seen by the customer. It is rare for customers to check out products by starting from its bottom side.

Even supermarkets and shopping malls recognize the power of logo placement. Try to notice store shelves and realize products in there are strategically placed wherein popular and sellable brands are always placed at eye level for consumers while the obscure ones are the ones placed at the bottom or topmost shelf where it is difficult to see or even reach. This is a proven technique which boost sales for both the store and the brand.

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Brand Power and Superiority

Designing your own brand label is a complex process due to the different factors involved in it. You should also definitely talk to your white or private label manufacturing company. Logo placement is only one of the factors which contributes to the system and there are a lot more such as logo design, product packaging, logo dimensions etc. Everything must be done right to achieve overall harmony of the custom label design. If the logo design fails at any of the factors mentioned, then the purpose of the brand which is to enforce brand power and superiority has not been achieved.

Right logo placement will not do it alone for your objective. Even if your logo is placed perfectly on top the packaging but the packaging design itself looks awkward, then the desired results is not going to be met. Any form of disharmony on the overall product label design will right away leave a negative impression on consumers.

Logo placement plays a huge role in catching consumers’ attention and convince them to purchase products. However, logo placement is only a part of the team along with logo shape, color, dimensions and all other components which comprises a custom label design. All of them must work altogether harmoniously to give you the brand power and superiority you desire over other competitors in the world of private/white labeling.

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Infographic III: How Does Clothing Mass Production Work?

The clothing mass production process is a big step in the clothing manufacturing businesses. This is where all the design work and pre-production process can finally come to fruition. It can be a scary process for beginners and startup companies because this is where they can finally see the goods coming out of their investment. In case things go awry, it can be a big blow to their business venture. Manufacturing larger quantities abroad is a daunting task.

Clothing mass production is simpler than many people think, especially when the previous steps were arranged for neatly. However, you still have to make sure that you’re working with a good wholesale clothing manufacturer and a quality control (QC) should definitely be arranged for. This is why we came up with the clothing mass production package which assists people who are new to the manufacturing business and that need top of the line garment manufacturing services.

 

Production Package: Step by Step Process

 

1. Confirm order quantity

Now your project is ready for production, it will be up to you to confirm how many units you want or afford to order for production. In case budget is tight, settle with the manufacturer’s MOQ (minimum order quantity) and simply scale up orders later on.

 

2. Confirm delivery address

Whether you want your products to be sent at home or at your warehouse, it is important to confirm your delivery address so freight and delivery expenses can be settled beforehand. Make sure that you get the logistics and shipments right.

 

3. Specify package and label info

Finalize your packaging details so the manufacturer (in case you hired them for such service) can proceed with packaging instead of waiting for your confirmation on each product at the end of the production line. Considering all products are good to go, the packaging and labels must have been done at this point.

 

4. Review mass production invoice

To make sure your investment went to the right places, check all of the production invoices during the course of production. This is crucial for your accounting and final product pricing in the clothing mass production process.

 

5. Implement a quality control (QC)

It is a protocol for us to conduct a quality control process and make sure all the products of the clothing production line are up to standards and are expected to satisfy the needs (or wants) of our client. It can be a huge plus if we are able to perform quality control procedures with you or your representative present.

6. Delivery to you!

Once all of the processes mentioned beforehand are settled, you can expect your final product in days or weeks depending on the design complexity and order quantity. By this time, your products are ready and you have to focus on your marketing campaign to sell your products.

 

 

Here are the other parts of our infographic series

Infographic I: How Does the Clothing Design Process Work?

Infographic II: How Does the Clothing Sample Process Work?

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Infographic II: How Does the Clothing Sample Process Work?

Before mass production takes place, there are pre-production processes you need to go through simply to make sure your product is ready for production. You don’t want to move forward half-ready and end up with a final product you are not satisfied with. The clothing sample process is very critical to manufacturing which is why we came up with the garment pre-production package to provide support to beginners and startup clothing lines in need of professional assistance.

Making a sample is crucial for custom clothing manufacturing because you can only really check the design this way. It is important for you to double check the sizing and dimensions as well as the fabric. Accessories, colors or other details are not as important here, since they can still be adapted for mass production. Here is a simple breakdown of the clothing sample process and how it works in general:

 

Pre-Production Package: Step by Step Process

 

1. Get a cut sheet to confirm the grading

A cut sheet is a pre-production file where all of the dimensions and measurements for a certain product are noted. We need to secure this as our initial step of the pre-production process to confirm the grading or dimensions and measurements for all the other sizes.

 

2. Review materials from swatches sent to you

Based on fabric swatches sent to you, you have to confirm the clothing material for your clothing project. It’s important to check cause a fabric might be different from what you would expect.

 

3. Create costing for the sample

With the materials and cut sheet finalized, we can now calculate the costs you need to prepare for your first prototype product sample and eventually proceed with product sampling.

 

4. Check your product sample

Once you receive your product sample, check the outcome if it came out as designed in your tech pack. Make sure to check the size and materials wherein they are the same as you have approved beforehand. If you have any complaints or if you feel like there are edits and modifications that need to be made, feel free to comment them on the tech pack to be noted.

 

5. Recalculate final costing

Since there are expected changes to the product sample, we now have to recalculate for product costing and finalize the costs you are going to spend for production.

 

6. Approve for production!

Once final costing is ready along with the edited tech pack, you are done with the clothing sample process and the project can now be forwarded to the production line for mass production. You can choose to redo the sampling process for assurance but that can be a waste of money and resources. Given you are working with professional clothing manufacturers, it can be assured your final notes on the tech pack are all considered for your final product.

 

 

Here are the other parts of our infographic series

Infographic I: How Does the Clothing Design Process Work?

Infographic III: How Does Clothing Mass Production Work?

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Thirteenth Newsletter