The Importance of Logo Evaluation for Success

It is normal to visualize and imagine the outcome of your product in your head before it even hits the production line for manufacturing. Prototyping is the first manifestation of all the sketches and imaginations done during product conceptualization. This process is your perfect chance to evaluate your logo and make it impact your business positively. We already have discussed the basics of prototyping during our Introductory Series but this time we’ll focus on logo placement in the product during prototyping for our Brand Building and Marketing (White Label) Series.

 

How to Evaluate Your Logo for Prototyping

It is always advisable to put your logo on products you manufacture. These products will also serve as marketing vehicles and increase your visibility out there. This factor should be considered during logo conceptualization, so the size of your product must be rational to the logo design. When it comes to small products, you should come up with a variation of your logo, so you can still insert your brand somewhere in the product even with its small size.
Aside from the product size and logo rationale, it is also important to consider logo placement on the product. The logo must be placed somewhere visible. Others try to be creative by putting the logo in an unorthodox area, but this is not advisable most especially if consumers cannot see the logo right away. Before creating the product prototype, create multiple sketches of where and how to put the logo in your product. The possibilities are limitless, and it is sometimes inevitable you need to modify the original logo itself to fit your product. Also, always consider these modifications with respect to your future products and not just on the current product you are releasing.
Your company logo is a direct representation of your company. When people see your logo on a product, they will right away associate it with your business. This is the impact that logos can give you and it goes beyond aesthetics since it works great for your marketing campaign as well. During the prototyping phase, think hard of good logo placement on the product. The product’s success will always be credited to where it is due, but if a company logo is nowhere to be found then the product owner would have none of the credit it deserves.