Having a logo gives a brand identity. A simple artwork, design or even a stylized acronym could right away represent a brand or company. The brand logo is what makes a company unique and can easily set them apart from their contemporaries. It is often overlooked but spending for a logo design is a needed investment for any brand looking forward to establishing their persona in the market.
It is advisable to hire a professional graphic designer or design firm for your logo creation needs. However, not everyone is convinced in spending money simply for a logo alone. They feel the money spent on the logo design is much better spent on other facets of the business. These are the people who do not know the impact of a logo on their business. It could also be understandable the business capital is tight and logo expenses would mess up their cost estimation process.
For small up to mid-sized businesses, getting professional help for a logo design could be too much for their budget. They may consider using the DIY approach if they really intend to have a business logo. They can just take advantage of professional help later once they have profited from their business and then have graphic designers tweak their design for the final logo.
The Cost of a Logo Design
Logo design costs can come in for free if you do it DIY style with the help of free software and programs out there and could also cost you thousands of dollars if you seek help from high-end graphic designers and firms. Fortunately, there are different options available when it comes to logo design creation depending on your budget and business size.
Logo Design Options
Low-cost logo design: $300 and below
If you have the skills to create your own logo design, then you can go with the DIY method for free. If you don’t have the skills, you can go for free logo generators available online then only pay for the final design created out of the program for a price of $10 up to $70. You can also choose to hire freelance graphic designers for a fee of $200-$300. You simply give them your idea or preferences then they will create the logo in a day or two depending on the complexities of the design. However, do not expect too much out of these options but you will surely have a simple logo yet generic with this low-cost option.
Midrange cost logo design: $300-$2000
Professional graphic designers normally charge around $500 up to $2000 depending on their expertise and experience. The better advantage of hiring a professional compared to a freelancer is they can work with you one-on-one to make sure your preferences are all covered for the final logo design. Revisions are inevitable, but this is already inclusive in their professional fee and there would be no need to add payments. This way, you would not worry about your cost estimation for the logo design costs.
High-end cost logo design: $2000 and above
When paying for a high-end logo cost design, you aren’t simply asking them to create a logo design for you, but you are basically purchasing the logo customized according to your preferences. High-end graphic design and logo production services are offered by design agencies and could come at a hefty fee of at least $2000. A design team is assigned to your project and not just an individual graphic designer to make sure your preferences get covered in multiple platforms and perspectives. You will have full legal copyright of the logo and it will already be optimized for website usage and other digital platforms.
Logo design costs should rightly be considered in the cost estimation process. Even though I believe that this should not be on top of the priority list, you still must allot money on your logo design if your goal is to make it big in the market and easily get recognized by your target audience. It does not have to be part of the initial cost estimation process for the business but has to be considered later on once the venture has established.
No comments:
Post a Comment