Successful Lead Time Analysis: Time You Need to Create a Great Logo

The logo is the easiest identifier for any brand or company. It is a direct representation of what they are all about in terms of products or service. This is the reason why logo creation can become a critical process for any company and you need to invest the right amount of money and pitch in the perfect ideas for it. The time duration of logo creation, from its conceptualization up to the final design, is also a consideration for the company. Here is a different take of lead time analysis on logo creation given there are a variety of options for them.



Creating a logo could take minutes up to weeks depending on the preferences and details needed for it. However, it would not take more than a month to complete any logo. Here are logo creation options depending on the time allotted to create them;

1. Doodle logos

Time to complete: a few minutes
A doodle logo is also known as napkin logo (since they are most of the time drawn on table napkins) only takes a few minutes to make. It could be a simple design with not so much details and complexities going on. Some of the more popular logos out there are doodle logos which makes it harder for modern companies to establish a logo for themselves out of simple doodle logos since most ideas are already taken particularly acronyms and company initials.

2. “9 to 5” logos

Time to complete: a few hours
“9 to 5” logo designs are much like doodle logos except that it takes a longer time to make because of an existing concept were the logo design should be based on. Unlike doodle logos wherein the designer can simply draw random designs and let the company pick one, “9 to 5” logos follow a concept or scheme and the final design must be based on those preferences. With strict lead time analysis, 8 hours or an entire shift is the most time allotted for this type of logos.

3. Concept logos

Time to complete: a few days
Concept logos take days to finish because of the different revisions involved in the process. Variety of fonts and perspectives are also considered before the final design is done. Normally, the client is being presented with multiple versions of the concept logo before settling with the final one. The final revision is expected to be done in 4-5 days.

4. Professional logos

Time to complete: a few weeks
Major businesses and big companies approach logo creation professionally and it would normally take weeks before their final logo gets done. Instead of having a single graphic designer, they assign a team to work on the logo creation which involves several shifts with people on different assignments for the project. A lot of factors are being put into consideration not just fonts and perspectives, but also colors, shapes, icons etc. The logo design will also be tested in multiple platforms to make sure it appears nice whether in print, digital and 3D. Tighter lead time analysis is also incorporated on the task to make sure the logo gets finalized when the company or business needs it.

Simplicity is Beauty but More Work Means Success

Since it is very difficult to own up a simple logo design these days, putting in all the hard work on logo creation is the key to having an attractive logo which sticks to the minds of your target consumers. Lead time analysis suggests that there are different options available to logo creation and it is up to you to pick up the best option for your company depending on the budget and urgency of need. However, never sacrifice quality and never settle for a logo design because you’re on a deadline. After all, it is your logo and not anyone else’s.